Video Trends That Are Ruling The Digital Landscape In 2020

In the upcoming year, the videos that are generated for social media will still grow with great popularity. Regardless of how high value you've got over social media, within the coming years, you’ll still have many opportunities to use these brilliant video marketing strategies which will bring your business into the limelight.


We have seen some trends ram up this year, while others dissolve. it's going to not be straightforward to stay up with the simplest ones, so we did the work for you. So below, we’re sharing several brilliant video trends of 2020 digital marketing services which will shape your business or proffession.


1. Interactive 360 video technology will expand


Interactive or computer game 360 video is currently a serious booming trend and now a neighborhood of digital marketing services too. Streaming sports games, music, and famous locations through these videos have witnessed what proportion it's trending.


We believe that we may get to ascertain much more of this type of virtual surrealist video type, as AR and VR videos still grow in use. And this is often something you would possibly want to try to do if you're an adventurous person. It might be an ideal way of creating promotional videos.


2. Vlogging is going to be everywhere


Vlogging is one of the kinds of videos that are easy to play but challenging to overlook. It will continue to grow with so many additions over video websites like YouTube. Aside from YouTube, you'll see widely accepted and quite popular vlogging sites like Snapchat and Instagram.


So now, it's up to you how you implement vlogging in your business. But one thing is obvious that vlogging isn’t going anywhere in the coming years.


3. Videos go OTT (Over-The-Top)


Without any wire and cable, streaming services like Amazon Prime, Netflix, and Hulu have established one among the finest hubs of video content. Marketers predict OTT (Over-The-Top) subscribers to rise immensely by 2022.


In other terms, several businesses now take advantage of these networks by running some campaigns and targeting the audience with ads. For starters, OTT content isn't only broadcast to mobile devices and desktops; but now it's also accessed through game consoles, smart TVs, and more.

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4. Short video advertisements


Google introduced a brief video trend in 2016 with the introduction of YouTube’s 6-second “bumper” ads. This new format was designed to shorten attention and make attractive videos. It proved to be attention-grabbing.


5. Videos without sound


Facebook launched a feature a couple of years ago that permits users to stream without music. The feature is termed as video autoplay. This helped people to stop watching anything with the sound when they are in public. Just imagine! How awkward it might be if you suddenly heard a crying dog while you were traveling on the train, everyone is going to be watching you.


Summary


As depicted by the speculations and recent trends, video media is definitely going to take a huge leap in the future of digital marketing according to the way we use and interact with social platforms as we head towards the end of 2020. 

Location: Jodhpur, Rajasthan, India

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