Top Digital Marketing Trends For 2020

Everything in digital marketing is changing at an excellent pace. Businesses are ceaselessly keeping eye on the digital growth and there’s a clear market flutter that could be felt and seen. Their goals are taking online roles. Their chase for brand value and audiences is constantly residing on digital networks.


In response, platforms like YouTube, Facebook, Pinterest, Instagram, and LinkedIn are growing constantly in every form to take up user engagement traits. 


Trends in Digital Marketing in 2020


1. Rise in Social Influencer Marketing


The growth of influencer marketing is a go-to tactic for online branding and promotions in 2020. Knowing it better – with this type of digital marketing businesses leverage on influencers and internet celebs with huge followers to plug their products and services. 


2. Micro-moments to leave a big Impact


Micro-moments are the internet-rich instances where users make a fast decision on things like where to eat, the way to travel, or what to shop for. With time, the thought of impulsive buying and on-the-move service is taking more attention and 2020 goes to be the year when these micro-moments will leave a serious impact on digital marketing practices. This requires businesses and marketers to be agile, effective, and useful with their ad pitches on digital media.


3. Streaming Video Ad Engagement


Video is the way forward for content distribution. More users are taking over videos as their first option to consume information and obtain entertainment because it is a comparatively faster, effortless, and more interactive way to interface with content.

Digital Marketing Trends


4. Advanced technology to take on


Everything from 5G network technology to advancements in ML and AI varies the way you engage digitally. The most significant way be the way you search, access, and ask for online content. And this is often going to impact the way digital users act and answer online communication.


Also, you would like to require into consideration the newest technological capabilities and implement them to maximum capacity.


5. Interactive content would get a much bigger role to play


As per a study on online user behavior and interests, over 90% of users are trying to find interactive content online. You'll see tons of the latest ways to interface with the users including programmatic advertising, AR/VR projections, 360-degree video, quizzes and polls, gamified engagements, and live forums.


A good example is the one that you simply see on Instagram where you get to ascertain feature ads that allow you to tap on various display points and obtain the name and price of the products displayed within the frame. Now, these digital ads are uncluttered and leave an impression on the user. Therefore, these are growing phenomena and you'll see these grow both in volume and intensity in 2020.


6. Content Marketing will always be strong


The new Bidirectional Encoder Representations from Transformers (BERT) update from Google, made it too clear that the system is programmed and trained to reply more to natural content and favor the language that real people use.


Rolling out this update in 2019, Google’s John Mueller suggested, that now it's more important that you simply specialize in more elementally natural aspects of content. Therefore, consider writing content for users and sell to form it connect with real people.


Conclusion


This is going to be the top trending marketing practices and ideas of 2020. Getting along with these may put you on top of things of great digital marketing possibilities on the digital landscape. You could combine these, use these to fit your agenda, and you would see great results coming.

Location: Jodhpur, Rajasthan, India

Comments

  1. My Perfex CRMApril 20, 2022 at 5:04 PM

    Hello i read your Article its very helpful on every espects .
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    ReplyDelete

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